“Best thing about #scio11 is that people will pull out an iPhone or iPad in the middle of a convo and they’re not rude; they’re live-blogging.”

If these two tweets give the impression that ScienceOnline 2011 (or #scio11 in the Twitterverse) was a brave new world populated by geeky early adopters who have foresaken pens, paper, and print in favor of devices and Web 2.0, well, that’s partly true.

After all, it was a conference where it was normal to see panelists consulting notes on their iPads, where attendees did in fact live-blog and live-tweet, and where many sessions had a panelist devoted to monitoring Twitter for questions and comments from the audience. (One aggrieved camera operator told me that people watching the live webcast were tweeting complaints about camera angles!)

But in fact, the conference welcomed a number of people who are open to the opportunities afforded by new media even if they are not cutting edge practitioners.

I became particularly interested in how nonprofits were faring with social media, given the challenges of budget and staffing. For instance, I chatted with Katie Mosher, communications director for North Carolina Sea Grant. While some journalists flew in from California and even Ireland, Mosher or someone on her staff is able to attend each year because it’s local and the registration fee is relatively modest. Her organization is one of the conference sponsors, because, she told me, their interest in and support of the goals of ScienceOnline are strong, even if their use of new media is not advanced.

For dot-orgs like NC Sea Grant, the challenge of using new media is largely a staffing issue; finding staff time to learn what’s available and finding staff time to implement it. That’s why attending — and sponsoring — ScienceOnline is valuable. Mosher says, “This conference helps us understand the potential of what we can do online.”

NC Sea Grant does have a Facebook page, and Mosher says, “Not surprisingly, it tends to have a younger audience than our paid subscribers to Coastwatch magazine.” A new intern is interested in helping the organization get started on Twitter.

For groups with limited budgets and staff time, the challenge is not just learning how to use tools like Facebook and Twitter, but learning to use them effectively. Rick MacPherson, interim executive director and conservation programs director at the Coral Reef Alliance, says that the group’s experiments with Facebook paved the ways for constituents to “talk back.”

“Normally with conservation organizations and nonprofits, we do most of the talking,” he says. “We haven’t had an opportunity to have true social engagement with our constituents. Facebook is allowing that. With blogs like Deep Sea News and Southern Fried Science, these are fantastic opportunities for readers, constituents, etc., to talk back to us.” [For the downside of that backtalk, see my post "Why scientists (should) blog."]

Mosher says that NC Sea Grant doesn’t see a lot of commenting on its Facebook page, “but we do see the reposting and sharing.”

Blogging platforms offer nonprofit organizations opportunities to spread the word without having a deep technical support staff. Blogging software is user-friendly, allowing staff to focus on the message, not the technology. Mosher says NC Sea Grant’s marine science newsletter, Scotch Bonnet, has been moved online, using a blog template. The “audience of teachers and other educators have the option to read it on-screen, or to print the hard copy in newsletter layout–to take it with them to read offline. So, the news items have not changed much but the delivery method has.”

Although newsletters have their place, online and on paper, where nonprofits are really shining is in the use of blogs to convey information that the public wants to know. Blogs like Deep Sea News, which MacPherson writes for, present scientifically rigorous information to a public thirsty for scientific knowledge. Mariners Menu gives seafood recipes along with servings of useful information on seafood safety and the cultural history of fisheries. If both of those blogs lead their readers across the internet to learn more about nonprofit organizations protecting our oceans, that’s not a bad thing.

As a first-time attendee and representative of Science in the Triangle, I divided my time between chasing down interviewees and attending panels, which were organized by participants on an online wiki.

One of those interviewees, Katie Mosher of NC Sea Grant, told me that she’d observed a coming together of science blogging and science journalism in the three years since she’d started attending ScienceOnline. More journalists are using the blog form either to replace or to supplement their print or broadcast stories, she said, some of them writing in traditional journalistic objective form and some of them adopting a point of view. Some of those journalists were present at the conference, just as she sees bloggers now attending conferences hosted by organizations like the National Association of Science Writers.

But journalists appeared to be outnumbered at the conference by scientists who blog (or tweet, or both). As a professional writer who frequently covers science, I should perhaps see these scientist-bloggers as competition. Not at all. To me, they are representative of a welcome trend in academics to communicate with the public about scientific findings and (sometimes controversially) the public policy implications of these findings. A scientist-blogger who writes well (perhaps one who attended the panel by Carl Zimmer and Ed Yong on avoiding obfuscation in science writing) and who knows how to attract an audience can have an immediate impact on public understanding of breaking news, as has been the case with the scientists at Deep-Sea News who covered science surrounding the Gulf oil spill. (Bora Zivkovic explains why scientists are such good explainers.)

A scientist-blogger takes some professional risks. Although I was unable to attend “Perils of Blogging as a Woman under a Real Name,” panelist Kate Clancy provides a detailed writeup here, which alludes to the skepticism with which academic colleagues and tenure and promotion panels view blogging and similar “soft” activities.

A scientist-blogger has to deal with certain downsides of being an online presence, most notably “cranks . . . who come onto our sites and leave comments that foment dissension rather than productive commentary,” according to Rick MacPherson, interim executive director and conservation programs director at the Coral Reef Alliance. It happens wherever evolution or climate change are discussed, he said, and he is the target for negative comments every time he writes or is interviewed about the role of climate change in sea level rise and ocean acidification, both threats to coral reefs.

According to MacPherson, the negative commenters are evidence that the general public doesn’t understand the evidence-based nature of science. “People don’t understand how science works,” he said. “It’s not a democratic process. . . . not opinions.”

His sentiments were echoed in “Lessons from Climategate” by panelist Chris Mooney, coauthor of Unscientific America: How Scientific Illiteracy Threatens our Future, who listed these depressing statistics:

• only 18 percent of Americans know a scientist
• just 13 percent follow science and technology news
• 44 percent can’t name a scientific role model; those who can most frequently name Albert Einstein, Al Gore, and Bill Gates, two of whom are not scientists
• in every five hours of cable news, just one minute is devoted to science and technology

According to Mooney, the situation “is ripe for climate skeptics; they are well-trained, skilled communicators who exploit lack of public knowledge and are willing to fight hard in ways climate scientists are not.” His co-panelist Josh Rosenau, who works to defend the teaching of evolution at the National Center for Science Education, said that the language of the attacks against climate science has an eerie parallel in the attacks against evolution. “For 90 years we’ve been fighting same battle,” he said. “Public opinion has not moved. If that happens to climate change we are doomed.”

Mooney and Rosenau were joined on the panel by Thomas C. Peterson, chief scientist at NOAA’s National Climatic Data Center in Asheville. Peterson was one of the climate scientists whose emails were hacked and published just a few weeks before the 2009 Copenhagen Climate Summit. Although his role in the affair was minor, he was excoriated in blogs (Peterson reminds us that some “science” blogs are unsound scientifically), subjected to harassing calls and emails, and asked by a congressman to produce all emails on the topic (which he did, and which vindicated him). Yet he was still subsequently elected by his peers to be president of the World Meteorological Association’s Commission for Climatology. Clearly, in his professional circles, he is a rock star even if some of the public doesn’t think so.

For Peterson and his co-panelists, the implication is clearly that the public doesn’t understand scientists the way scientists do. Mooney said that the climate emails were taken out of context by people who don’t understand science or scientists. His solution: train “deadly ninjas of science communication”–people who can frame the message and convey science clearly to different constituencies. He wants good communicators to claim the vacancies created when CNN dumped its entire science reporting unit and when daily newspapers gradually reduced their science coverage.

That’s a space that good scientist-bloggers can occupy alongside professional writers: reporting on science from the trenches, bringing scientific research alive, demystifying the scientific method, and unveiling the wealth of unsound science out there.

Notes:

Read my colleague Sabine Vollmer’s post on credibility in science blogging here.

A great resource for finding science blogs is scienceblogging.org.

The conference was organized by Michele McLellan (Twitter), a Reynolds Fellow, and Jay Rosen (Twitter), professor of journalism at NYU.

For various reasons (mostly personal and financial) I had to miss a number of interesting conferences this year, from Lindau Nobel meeting, through Open Summit in Berkeley, to Science Online London, but this meeting was worth the scramble and a tight-budget travel. Out of 120 participants, the only one I have met before in real life was Jay Rosen. But I knew a number of others from their online work – on Twitter, their blogs, their news-sites and in case of Scott Rosenberg (Twitter) also his excellent book which I keep recommending to everyone who is interested in blogs.

The first thing I did when I arrived was edit my name-tag. I crossed off “PLoS” and in its place wrote in big black letters ScienceInTheTriangle.com – the local, niche news-site we have been developing over the past three years or so. What we are doing with the site and our experiences with developing it were topics of interest for many of the people I met and talked to at the conference.

But more important for me at this conference was what I could learn from the experiences of others. While there was some emphasis on making money and creative new ways of advertising (some of which made me slightly uneasy with some blurring of the ed/ad barrier, post #PepsiGate), much of the discussion was about engagement – working with (and not for or to) a community, motivating people in the community to contribute stories (and not just text, but also images, audio, video, data, etc.) and engage with the other people on the site. I have picked up (almost by osmosis) some ideas that I think I can modify and then test for the future, both at ScienceInTheTriangle.com and in my future work building a science blogging network at Scientific American.

Probably the most useful break-away session for me was the one on Engagement, expertly moderated by David Kohn (Twitter) of Spot.us. About 30 people in the room exchanged their experiences – what they did to engage their local communities, what worked, and most importantly what were their biggest failures (and why, with 20-20 hindsight, were those things failures).

The discussion also used the example of Spot.us-funded reporting from the Pacific Garbage patch by Lindsey Hoshaw which stirred quite a lot of discussion in the media and blogs afterwards – Lindsey collected some of the key links here and here and she came and co-moderated an important session about this kind of journalism at ScienceOnline2010.

It is interesting to ponder why Lindsey’s liveblogging of her voyage was so popular, and so trustworthy. The hyperlocal news-sites are generally more trusted than traditional metro or national media, but I guess it has something to do with the ability of neighbors in the community to verify the information easily – it’s in their neighborhoods, involving their neighbors. They immediately spot errors.

The information coming from a far-away NYC or DC or Iraq, on the other hand, is not as easily verifiable, and the media has been caught in grievous errors so many times before, the trust is quickly eroding.

So why was Lindsey trusted? Jay Rosen suggests that this is because she was “one of us”, our representative eyes and ears in a place (the research vessel) that most of us could not be. She was a people’s reporter, funded by the people and read by the people.

The only moment when she (temporarily) lost our trust was when she published her article in New York Times – a suspect place to begin with, but also quickly shown to have been editorially watered down to the point of containing several factual errors. Even her story demonstrated how the traditional media is not (and probably should not be) trusted.

At the end of the energizing conference (flawlessly organized and executed as a true ‘Unconference’) the popular sentiment is that this should become an annual event. I am adding my vote to this choir as well – this was one of the most useful meetings to me lately as I met many new people and learned a lot about what they do to reboot journalism. In this world of completely rethinking and redesigning media, this was a collection of the most cutting-edge thinkers and doers. If there is one next year, I’ll be back.

For the coverage by other participants, see the official Block By Block Blog and dig through the tweets.

Join the Science Communicators of North Carolina as we probe the minds of local science writers to find out how they go about the process of writing a book.

How are ideas generated? What does their research process entail? How do they go about getting words down on the blank page/screen? What is the editing process like? Once the book is finished, what next?

Find out the answers to these questions and pose your own.

Panel includes:

T. Delene Beeland (blog, Twitter), author of the forthcoming The Secret World of Red Wolves.

Scott Huler (blog, Twitter), author of On the Grid (review).

Glenn Murphy, author of Why is Snot Green?

Moderated by Russ Campbell (blog, Twitter) of the Burroughs Wellcome Fund.

Thursday, September 23, 2010 from 6:30 PM – 8:00 PM (ET) in Research Triangle Park.

Get your free ticket(s) here!

Really bad timing for me – I’ll be at the Block by Block summit on exactly the same day. I hate I will have to miss this. But you should go if you are in the area! This is bound to be awesome!

Today, I asked Anne Frances Johnson to answer a few questions. Anne is a freelancer and grad student at the University of North Carolina at Chapel Hill.

Welcome to A Blog Around The Clock. Would you, please, tell my readers a little bit more about yourself? Where are you coming from (both geographically and philosophically)? What is your (scientific) background?

When I was a kid, I, like all 8-year-old girls, wanted to be a marine biologist and ride around on dolphins. A couple decades later, I’m still into science and nature, but I don’t actually ride wild animals. I’m a freelance science writer and master’s student in the Medical & Science Journalism program at UNC. I like to think it’s as fun as riding dolphins, but probably better for the environment.

I’m originally from Raleigh, NC, and I’ve recently come full circle back to the Triangle after more than ten years away with stops in New Mexico, New England, New Zealand and Washington, DC (I lived there even though it doesn’t have “new” in its name). I have a B.A. in biology from Smith College, where I spent lots of time cutting open fish stomachs for my thesis on lobster predation (What Eats Lobsters besides People?).

I always liked learning about science, but in college I found actually doing it to be rather gooey and tedious, and decided I probably didn’t have the endurance for it as a career. I found myself gravitating instead toward the edges of science, where it interacts with society. I worked at a marine reserve in New Zealand, patrolled Costa Rican beaches for would-be sea-turtle-egg poachers, and tended persimmons, goats and alpacas on various farms here and abroad. But it wasn’t until my first “real” job–at the National Academy of Sciences–that I discovered science writing. Instantly smitten, I’ve been a ravenous science reader and writer ever since.

Tell us a little more about your career trajectory so far: interesting projects past and present?

My first science communications piece was an educational booklet on stem cells. Most of the stem cell information available at the time followed either the science community’s party line (embryonic stem cells are more useful than adult stem cells so we should use them) or the conservative/political party line (scientists want to kill babies and we should stop them). Since I was working for a scientific organization, it would have been simple to take the usual tack, but we decided it was really time to go beyond that. I spent a lot of time talking to people ethically opposed to human embryonic stem cell research and tried to craft the booklet so it could reach those folks on their terms, while still being true to the science. Dealing with both the scientific and ethical issues head-on ultimately made it a more useful product for people, and tens of thousands of the booklets found their way into schools and doctors’ offices. It was very rewarding.

After that, I had the pleasure of developing a whole slew of other booklets (and posters and gadgets and websites) on topics including how to plant a pollinator-friendly garden, why microbes are cool and what the new science of “metagenomics” can tell us, and how climate change might affect ecosystems across the U.S. It’s been a constant learning experience.

What is taking up the most of your time and passion these days? What are your goals?

Last year I decided to go back to school to pick up some additional communications skills I wasn’t sure I could learn on the job. So now I’m a science journalism grad student. Perhaps the most exciting aspect of the curriculum is the multimedia work I’m doing. I know “multimedia” is a silly buzzword, but it really is useful to be able to apply whatever combination of media–text, sound, video, graphics, animations–is right for the topic at hand. I’m enjoying learning to wield all those tools and figuring out how to leverage the strengths of each to communicate in an engaging way.

Although teamwork is incredibly powerful, it’s also useful to be able to function as a “one-woman-band,” with a complete suite of skills to produce everything from documentaries to press releases myself. Wherever I end up after I graduate in 2011, I hope I’ll be able to apply all my fun new skills and continue to learn and adapt to the changing communications landscape.

What’s up with going to journalism school? No offense, but isn’t that a dying industry?

I get that a lot. Journalism school is actually alive and well, even in the current climate. The journalism business model is in a period of adjustment that’s leaving a lot of traditional journalists out of work, and that’s too bad. But I think people are hungrier than ever for information, and for the most part they know the difference between bad information and good information. I think there will always be a role for good journalistic work–especially when it comes to science topics.

Career-wise, I’m more interested in communications than traditional journalism, but I think going through this experience of learning to write more like a journalist makes me a stronger communications person. I also just love being in journalism school because I’m surrounded by really creative thinkers from all different backgrounds, which challenges me to go beyond the obvious and try different approaches.

What aspect of science communication and/or particular use of the Web in science interests you the most?

I love that there’s this vast array of genuinely interesting science content online that teachers can use as part of science education. Science education has had a terrible reputation for a long time. The Web gives teachers and parents opportunities to engage children in ways that have never existed before. Kids can interact with the scientific world on their terms and keep following the leads that interest them most. It sure beats those awful textbooks and cheesy videos I remember from childhood.

How does (if it does) blogging figure in your work? How about social networks, e.g., Twitter, FriendFeed and Facebook? Do you find all this online activity to be a net positive (or even a necessity) in what you do?

I have a healthy skepticism about using blogs and social networking in science communications. Organizations pour so much into getting their content out in all these different ways. They’re available and “free,” so why not? And sometimes they’re really effective at amplifying your reach and visibility. But they’re not magical. Sometimes, you’re better off simply producing more or better actual content, and your resources would be better spent focusing on the dissemination avenues that are most effective for your specific target audiences. There’s always a trade-off between quantity and quality, between producing new content and promoting your existing content. You have to hit the right balance, and I think blogs and social networking can be distracting if you don’t keep them in perspective. I try to use ‘em when they’re right for the task, and leave ‘em when they’re not.

What was the best aspect of ScienceOnline2010 for you? Any suggestions for next year? Is there anything that happened at this Conference – a session, something someone said or did or wrote – that will change the way you think about science communication, or something that you will take with you to your job, blog-reading and blog-writing?

One of my favorite experiences was getting to hold these really old dead birds they keep in the bowels of the NC Museum of Natural Sciences. There were just racks and racks of them. We got to pass them around, and they were so astoundingly light and beautiful. It was fun to connect with nature in the way that taxonomists have for years and years, where you can take note of the tiniest differences among species. I loved that behind-the-scenes tour, and would be thrilled to be able do more of the tours next year.

On blogging, the conference perhaps counter-intuitively convinced me that it’s okay not to blog about science. Seeing all those people blogging and tweeting so passionately, I thought, you know, there’s room for all types here. And if daily blogging isn’t my thing, it’s okay. People are blogging about science, and people are writing involved, long-form articles and books about science, and folks will continue to be engaged with science on whatever basis is useful for them–whether it’s monthly, daily or by the second. There are so many possibilities, so many ways for people to talk about science. With all those opportunities, you can really shop around and focus on what you can do best.

Thank you so much for the interview. I hope you will come to the meeting again next January.

Today, I asked Fenella Saunders from The American Scientist to answer a few questions:

Welcome to Science In The Triangle. Would you, please, tell my readers a little bit more about yourself? Where are you coming from (both geographically and philosophically)? What is your (scientific) background?

I was born in England, raised in New York City, did my undergraduate at Duke University in North Carolina, went back to New York for 10 years, then came back to NC five years ago. I have a master’s degree in animal behavior from Hunter College of the City University of New York, where I did my thesis on the interactions of proboscis monkeys in captivity. My undergraduate degree is in computer science with a minor in Japanese, although I chose my major with the concept of going into science journalism.

While I was at college I discussed the education I would need with a number of science journalists, all of whom told me that an education in science, with outside projects to get journalism experience, was the best way to go. (I am from the era just before when it became pretty much standard for science writers to go to an MA program for science journalism.) A computer science major allowed me to study a broad range of sciences and technology, and it also gave me a backup plan in case journalism didn’t work out. At school I wrote for any venue I could get into (and I was lucky that in addition to a regular school paper with a health/medicine section, Duke had both a student-run science and a technology magazine), and in my senior year I wrote a couple of small pieces freelance for Popular Mechanics.

Tell us a little more about your career trajectory so far: interesting projects past and present?

My career started when I landed an internship at Discover Magazine, then got hired on. It was largely a matter of luck and timing: They had a lot of biology people and needed someone with a technology background. I stayed at Discover for about eight years, and ended up also being the online editor toward the end of that time. There were a ton of great moments at that job, but I would have to say my favorite one was when they allowed me to start writing about a different, new robot in each month’s news section. It was a series that lasted 2-3 years, and I never ran out of new robotics research to write about. During that time I freelanced a little, most notably as a co-author for a Time-Life book called “Space 2100.” I left Discover to work on publications for NYU School of Medicine for about two years, which was a very different experience. Probably the best part of that job was learning all about really high-powered MRI machines. For the past five years I’ve been at American Scientist, where I am now a senior editor. It is both fascinating and a challenge working with different scientists each issue, trying to get them to explain their own work for a general audience. I couldn’t even begin to pick a favorite from all of the articles I’ve helped bring to print–it could be anything from Champagne bubbles to snow flakes to honeybee nest relocation.

What is taking up the most of your time and passion these days? What are your goals?

American Scientist is published every two months, so we always confront the problem of remaining timely. We want to find more ways to keep in contact with our readers between issues. We recently relaunched our Web site, which allowed us to better keep up with technology in a few ways. We’re now able to embed video with the online versions of articles. We now also post podcasts of our lunch-speaker series. I am excited that I have been chosen as a fellow to attend on of the Knight Digital Media Center’s multimedia workshops, where I’ll learn more about how to edit audio, video and maybe program some Flash animation. I am hoping that after I attend that workshop, I will be better equipped to have us do more multimedia for the magazine online.

What aspect of science communication and/or particular use of the Web in science interests you the most?

The immediacy of the Web still is its biggest advantage in my mind. Something can be posted for all of the world to see within minutes, and if you are looking for information on a specific topic, a quick search will pull up enough reading to last hours. It’s a very democratic platform, as anyone can post on it, but that makes it all the more important to make sure that sources are reputable and verifiable–I am pretty sure that we all rely too much on the truthfulness of Wikipedia these days. I am also hopeful that the Web can make information, about science or anything, more accessible to people who, say, don’t have the luxury of going to college, or find themselves in a position of having to learn about something new that they never thought about doing.

That being said, I am still unsure of how the print vs. online debate is going to shake out. There is something to be said for picking up a whole magazine, not just a specific article you were looking for. It is broadening to be exposed to topics you might not have even realized existed. People are busy, so in some ways it’s faster just to pick up a print copy rather than have to search and dig online. Perhaps platforms such as the iPad will change all this. But I know that, when I have the time, just browsing through publications in the library is the best way for me to get new ideas.

How does (if it does) blogging figure in your work? How about social networks, e.g., Twitter, FriendFeed and Facebook? Do you find all this online activity to be a net positive (or even a necessity) in what you do?

It’s fairly bizarre for a publication not to use all social-media platforms possible these days. We send out a daily and a weekly conglomeration of science news, and we tweet about these entries daily as well. We also use twitter to talk about what’s in our latest issue, and we tweet about any news that relates to a past story that we have done. We have groups on Facebook and LinkedIn. We don’t have a set blog yet, although we are working on it, but our Computing Science columnist, Brian Hayes, has a regular one at bit-player.org.

When and how did you first discover science blogs? What are some of your favourites? Have you discovered any cool science blogs by the participants at the Conference?

Carl Zimmer is a former colleague of mine at Discover magazine, and he was an early entry into the blogosphere, so his was probably the first blog that I followed. I was happy to meet Ed Yong at the conference, and I follow his blog “Not Exactly Rocket Science.” I’ve also been following Rebecca Skloot’s blog about her book “The Immortal Life of Henrietta Lacks.”

What was the best aspect of ScienceOnline2010 for you? Any suggestions for next year? Is there anything that happened at this Conference – a session, something someone said or did or wrote – that will change the way you think about science communication, or something that you will take with you to your job, blog-reading and blog-writing?

I really liked the fact that there were kids at the conference. Kids often are not brought into the dialogue when discussing science, particularly science journalism. Sometimes they are the target audience, but they are rarely part of the process. For a few years we did a mentoring program with a local middle school where we’d have kids come in for a week, but they’d rotate, so I’d get each student for only one day. I challenged them that they would write a whole science news story by the end of the day, and they all looked at me like I was crazy, but they all did it. Children can do amazing things if given the opportunity, and can provide unique insight. I found it particularly enlightening that the young students at ScienceOnline 2010 thought that Twitter was an adult thing–they saw no real use for it in their lives, preferring more interactive platforms such as Facebook.

I can’t say my usual “It was so nice to meet you in person” because I see you often, but certainly thank you for the interview. I hope to see you again soon.

Today, I asked Karyn Hede to answer a few questions:

Welcome to ScienceInTheTriangle. Would you, please, tell my readers a little bit more about yourself? Where are you coming from (both geographically and philosophically)? What is your (scientific) background?

I think of myself as a scientist who writes, even though I jumped out of research after graduate school. Most of my formal education is in science. I was biology/chemistry major and then studied genetics in graduate school at the University of North Carolina – Chapel Hill. I should have known I would end up a science communicator though. As an undergraduate, I performed in a “chemistry magic show.” We would go around to elementary and middle schools and get kids involved in the show. It was fantastic to see kids get engaged and to realize that science can be fun. After I committed to making the switch to writing about science and medicine, I studied journalism at UNC-CH. This was well before the medical journalism program existed. I was the oddball. I like to think I helped plant the seed for that program. I’ve spent my whole career telling stories about medicine, science and scientists.

Tell us a little more about your career trajectory so far: interesting projects past and present?

My first professional writing gig was for a local publication called Triangle Business Journal. I talked the editor into letting me write personality profiles of local scientists. My first interview was with George Hitchings, of the [now defunct] Burroughs Wellcome Co., who had just won the Nobel Prize in Medicine. He was so gracious, and I was so nervous! Many years later, I was working as communications officer at the Burroughs Wellcome Fund, a post now occupied by the inestimable Russ Campbell, when Dr. Hitchings passed away. We went over to the old Burroughs Wellcome offices to collect some of his memorabilia for display. They had his personal scrapbook there – he had cut out the article I wrote and put it in his scrapbook. That remains one of the best compliments I’ve ever been paid as a writer.

I was senior science writer at Duke Medical Center for four years. I learned how to put together broadcast-quality video and how to organize and run a news conference. It was a hectic job, and I spent a lot of my time responding to media requests. I discovered I prefer to be on the other side of the equation. I like to be the one asking questions.

Currently, I am a news correspondent for Journal of the National Cancer Institute and for the journal Science’s Careers site. I also write for magazines and science organizations.

What is taking up the most of your time and passion these days?

An undercurrent within my work has always been career development for scientists. When I was a graduate student, you were pretty much on your own as far as exploring career options and developing professional skills. I enjoy teaching and helping support the next generation of scientists. In the last couple of years I have done some consulting work with the North Carolina Biotechnology Center to promote professional science masters programs with the state. We organized a meeting around the issue in 2008. I’ve also been working with Russ Campbell on a series of professional development booklets for scientists. Recently, I started teaching scientific writing for biomedical graduate students at UNC. I taught two courses, one for first-year students and a second course I developed for students who are working their first grant or their dissertation. It’s my way of giving back.

What are your goals?

I am also into gardening and the local food movement. I subscribe to a local CSA at Maple Spring Gardens. A few years ago I organized a session at the National Association of Science Writers meeting to get science writers more interested in covering how our food is produced. Since then, the topic has gotten a lot of coverage, with Michael Pollan’s fantastic books and all the concern over outbreaks of food-borne disease. I’d love to write more about the intersection of science and food production.

What aspect of science communication and/or particular use of the Web in science interests you the most?

I think the wave of the future in science communication is going to be scientists engaging directly with people through their own blogs, videos and websites. Some people (like you!) are naturals and don’t need any help. I know scientists who would like to move more into this arena, but don’t know how to get started. I’d like to work with scientists to help them develop those communication and storytelling skills.

How does (if it does) blogging figure in your work? How about social networks, e.g., Twitter, FriendFeed and Facebook? Do you find all this online activity to be a net positive (or even a necessity) in what you do?

I read blogs and have gotten story ideas from blogs. I don’t have a blog (yet). I like to let ideas percolate for awhile before writing. The thought of having to produce coherent posts every day (or nearly so) is a bit daunting. My Facebook connections are mostly old friends from college and family. I like LinkedIn for work-related networking – it’s a bit more professional and I like having more control over the content.

When and how did you first discover science blogs? What are some of your favourites? Have you discovered any cool science blogs by the participants at the Conference?

I lived in Washington state for several years and moved back to North Carolina a couple of years ago. In my absence, I discovered an enthusiastic on-line science blogging community had grown up here. I wasn’t surprised. This has always been a science-rich area – blogging is just the latest incarnation of the local science communications community, but with a much wider reach now. I read your blog, Drugmonkey, Female Science Professor, The Intersection, and Terra Sigillata, among others.

What was the best aspect of ScienceOnline2010 for you? Any suggestions for next year?

This was my first time attending ScienceOnline. I was impressed with the sessions and particularly the workshops on Fri. The sessions on visualization in science were valuable, because I was teaching at the time and was able to gather a lot of incredible resources for my students. Meeting so many interesting people who are inventing the future of science communication was great. I’d love to see more of a mashup of working scientists and science communicators shaping the agenda next year.

It was so nice to see you again and thank you for the interview. I hope you can come again next January.

Today, I asked Tom Linden from the UNC School of Journalism and Mass Communication to answer a few questions:

Welcome to A Blog Around The Clock. Tell us a little more about your career trajectory so far: interesting projects past and present?

My passion always has revolved around journalism. When as a scrawny 13-year-old, I failed to make the starting nine on my JV high school baseball team, I was devastated. Rather than wait for my body to catch up to my aspirations, I jumped into journalism, eventually becoming my high school newspaper’s sports editor and editor-in-chief. I loved words and stories and so continued on my writing path through college where I was a columnist and editor for the Yale Daily News. As a senior at Yale, I covered for the Los Angeles Times the pretrial hearings of several Black Panthers accused of murder in New Haven, Conn. After graduation I worked on the city desk of the Times.

After taking a year off to do research for a book (that never materialized), I suffered a case of writer’s block and decided to pursue a career that would give me tools to travel around the world and practice a new craft… medicine. Within weeks of registering for med school, I realized that the journalism bug never left me. I completed med school and a residency in adult and child psychiatry at the Menninger Foundation, then in Topeka, Kans., and started a private practice in which I subsidized what I would call my “journalism addiction.” I worked at a small local television station in the northern Sacramento Valley where I became the health reporter and eventually the 5 o’clock news anchor. In 1989 CNBC hired me to join their start-up cable news venture as both a medical and environmental reporter and a financial news anchor. For the next eight years I worked for a variety of television stations and networks, including the Financial News Network, KRON-TV (San Francisco), Fox-11 (Los Angeles) and Lifetime Medical Television. I also started anchoring Journal Watch Audio, produced by the Audio-Digest Foundation and the Massachusetts Medical Society. In 1995 I co-authored one of the first books on the medical Internet, Dr. Tom Linden’s Guide to Online Medicine. In 1997 the University of North Carolina at Chapel Hill hired me to start a medical journalism program in the School of Journalism and Mass Communication.

As part of our program in medical and science journalism, my students and I have produced a couple documentaries with an environmental focus and more than 25 feature stories for North Carolina Public Television. I also just authored a book, The New York Times Reader: Health and Medicine, published by CQ Press. The book is both a compendium of great stories from The Times and a how-to manual for aspiring medical and health writers.

For the future I’m interested in producing a sequel to our Environmental Heroes documentary and continuing to help educate medical and science journalists.

Would you, please, tell my readers a little bit more about yourself?

I grow most of my own vegetables and fruit from May through November. I’ve just planted seven fig trees that I cloned over the winter and have more starter tomatoes, peppers and eggplants than I know what to do with. I voraciously follow the news and love walking in the forests of North Carolina. My family loves to travel, but travel and maintaining a major garden (small farm) don’t always mesh. I also love to hear good music. In North Carolina there’s lots of it.

Where are you coming from (both geographically and philosophically)?

I was born in California and have lived on both coasts and on the Plains (Kansas) which is very oceanic if you live in the countryside. If I had unlimited resources, I would live by the sea. Philosophically, I am a skeptic and question just about everything.

What is your (scientific) background?

As I said above, I went to medical school and took the usual courses. Science used to intimidate me, but does no longer. I’ve learned more about medicine by reporting on it, than I did in the hours and days that I spent studying it.

What is taking up the most of your time and passion these days?

Writing The New York Times Reader: Health & Medicine took most of my free time over the last year and a half. Now that the book has been published, I’m looking for a new project. I keep getting drawn to environmental issues since climate change and the destruction of the earth’s natural habitats loom as the biggest issues facing humankind. The challenge is to find stories that inspire action and not just induce fear.

What are your goals?

I’d like to see young people (i.e., everyone under the age of 30) do a better job of taking care of the planet than their parents and grandparents. I’d like to help them do that in any way that I can.

What aspect of science communication and/or particular use of the Web in science interests you the most?

Clearly the Web is the pipeline through which knowledge will travel over the next couple decades. I’m looking for ways to reach non-scientists with information that will both engage and inform them. As a television journalist, I see video as probably the most powerful tool to reach masses of people. The challenge is to how tell video stories in ways that both entertain and educate.

How does (if it does) blogging figure in your work? How about social networks, e.g., Twitter, FriendFeed and Facebook? Do you find all this online activity to be a net positive (or even a necessity) in what you do?

I have a blog, “Dr. Tom Linden’s Health Blog“, but am still trying to figure out what my blog voice is. I’ve taken a little hiatus in updating the blog during the course of writing my latest book, but hope to post more often in the days ahead. In tweeting a lot at a recent conference of the Assn. of Health Care Journalists, I got an appreciation for how much fun tweeting is.

Online activity is both a joy and a burden. I love staying connected with what’s happening around the world, but find it hard to control the beast. If you’re a journalist, you need to be comfortable with the entire toolkit.

When and how did you first discover science blogs? What are some of your favourites? Have you discovered any cool science blogs by the participants at the Conference?

David Kroll (Abel Pharmboy) and Anton Zuiker were my first science blogging mentors. I’m a fickle blogging reader and will follow a link at anything that piques my interest.

What was the best aspect of ScienceOnline2010 for you? Any suggestions for next year? Is there anything that happened at this Conference – a session, something someone said or did or wrote – that will change the way you think about science communication, or something that you will take with you to your job, blog-reading and blog-writing?

I love the networking that goes on at ScienceOnline. After each session I pore over the Web reading about the people I’ve just met. I liked Ivan Oransky’s suggestion in a previous Q&A about having full disclosure for all speakers and panel members at future conferences. Also, it would be nice to get back to the un-conference mode of the first few ScienceOnline meetings. Keep up the great work, Bora, David, Anton and everyone else who brings us this ScienceOnline gift every year.

It was so nice to see you again and thank you for the interview. I hope to see you again soon.

Today, I asked Tyler Dukes to answer a few questions:

Welcome to A Blog Around The Clock. Would you, please, tell my readers a little bit more about yourself? Where are you coming from (both geographically and philosophically)? What is your (scientific) background?

I’m a journalist working as a Web producer for News 14 Carolina in Raleigh, N.C., and I do freelance science writing on the side. I grew up mostly in eastern North Carolina, not too far from the Outer Banks, and I’ve lived in the South my entire life. I wanted to be an engineer when I left for N.C. State University. But that changed after 2-and-a-half years of class, a rapidly declining GPA and an increased leadership role at the student newspaper.

Looking back now, I think I bristled at specialization. I loved understanding the basics of complicated science and technical topics, but when I dove deeper I thought about all the other neat science I was missing out on. That curiosity is a skill in journalism, especially science journalism; but in engineering, it’s a distraction.

In short, I’m a southern science storyteller, which means I wax poetic about the chemistry of barbecue while I’m out cooking a pig for a football tailgate.

Tell us a little more about your career trajectory so far: interesting projects past and present?

When I came back for a victory lap (read: fifth year) at N.C. State after four years and a stint as editor-in-chief of the student newspaper, I got the gig as Science & Tech editor there. That meant a whole year of chasing stories about campus research and science issues affecting the community. I covered the phenomenon of disappearing bees, interviewed the chair of the Nuclear Regulatory Commission and sprinkled in some in-depth general news stories along the way.

In the months while I languished between graduation and full-time employment, I discovered blogging and podcasting. I even created a short-lived series on beer in the Triangle (another one of my passions). In late 2009, I revamped my personal blog, Write -30-, which is all about the changes in the journalism industry.

I’ve also spent the last two years at News 14 trying to figure out how to use social media to make the journalism at the station better. I’ve learned a lot, but as a side effect I’ve met a crazy amount of awesome people. It’s actually how I first learned about ScienceOnline.

What is taking up the most of your time and passion these days? What are your goals?

Right now, I’m doing more freelance science writing in my free time, which is even more fun than I figured it would be. I’m also periodically blogging about whatever journalism topics that happen to interest me at any given moment.

At some distant point in my career, I’d love to be a staff writer for a science and technology magazine. But the future of journalism is really hard to foresee right now, so I’m a bit unsure about what jobs will exist in 10 years and which ones I’ll be qualified for. Regardless of the medium, I’ll be happy enough to continue my vain attempts to satisfy my insatiable curiousity.

I’m also planning my wedding in June, which is way less fun than I figured it would be. But my soon-to-be wife is awesome, so it’s definitely worth it.

What aspect of science communication and/or particular use of the Web in science interests you the most?

I love how science communication requires you to think like both a scientist and a writer (at least if you do it right). I spent a long time in college rewiring my brain to understand Java, electron physics and differential equations, so I feel like I’d be doing my student loans a disservice if I didn’t put that partially rewired brain to good use.

When it comes to the Web, I love the chaos it creates. News organizations, for the most part, have taken their credibility for granted. Reporters and editors assume, right or wrong, that it’s the newspaper masthead and the history behind it that gives them that credibility. They’ve seldom been challenged or forced to prove why anyone should trust them, and the result is a rapid decline in their audience’s confidence.

Bloggers, on the other hand, are forced to prove to their readers why they should be trusted. It’s not enough to have a Web site. They have to build their audience and their credibility over time, and the result of that process tends to be a more quality product in a lot of ways.

This is a really valuable exercise for science journalists and reporters in general, and we’re seeing it reflected even with more traditional reporters. That’s why there’s more and more emphasis on reporters working to build their “personal brand,” independent of a newspaper or television station.

The Web has made credibility more personal, and that’s a good thing for everybody.

How does (if it does) blogging figure in your work? How about social networks, e.g., Twitter, FriendFeed and Facebook? Do you find all this online activity to be a net positive (or even a necessity) in what you do?

When I first started at News 14 Carolina, our social media presence was nonexistant. We had a few blogs here and there, but there was no unifying strategy or plan to embrace these technologies. We started small, with a few Twitter accounts and a Facebook Page where we really worked to engage our audience in actual conversation. What we really wanted to do is show the news directors and our general manager that these were valuable uses of our time that needed to be integrated into the station’s workflow. The case we made, with both research on how people use social media and actual data from our own social media brand, was that we needed to bring our content where people are on the Web.

After about a year, the impact was really clear. Facebook grew from one of our top-20 referring sites to our No. 1 referring site. That’s higher than Yahoo and Google. Now that we’ve made our case, a lot more of the newsroom has started to come on board. More people are signing up for Twitter and creating fan pages on Facebook with the intention of connecting with viewers. They don’t see it as extra work, but as a way to make their work more valuable. That’s very rewarding to me.

Personally, I’ve found my blog, Twitter and Facebook to be invaluable tools for reaching out and connecting with more people in journalism and science. These are people I might never come into contact face to face, and I’ve really been amazed by how accessible this technology makes everyone.

When and how did you first discover science blogs? What are some of your favourites? Have you discovered any cool science blogs by the participants at the Conference?

Most of the science blogs I read before ScienceOnline were the offshoots of more traditional news publications. Short Sharp Science on New Scientist and Wired Science were some of my favorites. I’ve also followed technology blogs, like TechCrunch, Engadget and Gizmodo, for a while.

Many of my favorite blogs now I discovered after meeting the bloggers at ScienceOnline. Your own Blog Around the Clock, Deep Sea News, Ed Yong’s Not Exactly Rocket Science and Ben Young Landis’ blog are all in my Google Reader now.

Oddly enough, I came across Deep Sea News back in June 2009 when I was researching a story I did on the Cameron Village sewer monster. They had a story (and identification) on the creepy lifeform before any traditional media outlets. Now I’m a pretty frequent reader.

What was the best aspect of ScienceOnline2010 for you? Any suggestions for next year? Is there anything that happened at this Conference – a session, something someone said or did or wrote – that will change the way you think about science communication, or something that you will take with you to your job, blog-reading and blog-writing?

I’m a big fan of journalism conferences. There’s nothing like getting out of the newsroom for a few days to rub elbows with some great reporters and editors and draw inspiration from their advice and work.

But the thing I loved about ScienceOnline was that it pulled together three very different groups — scientists, science communicators and science journalists — for some very frank (and often contentious) conversations about a shared goal: how to use the Web to increase the public’s understanding of science. Through Twitter, blogs and Facebook, those conversations started before the conference even began. By the time we all showed up, people were familiar with each other’s work, which helped the discussion flow more freely. That conversation continues today, and I can honestly say I got more out of ScienceOnline than any conference I’ve ever attended.

It was so nice to see you and thank you for the interview. I hope to see you again soon.

Today, I asked Scott Huler to answer a few questions:

Welcome to A Blog Around The Clock. Would you, please, tell my readers a little bit more about yourself? Where are you coming from (both geographically and philosophically)? What is your (scientific) background?

My scientific background is all writing; that is, I’m a writer who has always loved science and scientists, but I never practiced advanced science. I’ve been all about getting the word out from the start. All through school I took every science course I could — geology, astronomy, biology, calculus, physics, chemistry — because I loved the power of science and scientific thinking and understanding, but I never doubted I’d major, as I did, in literature. Writing was what I wanted to do.

Now I live in Raleigh, NC, surrounded by interesting science and interesting scientists and never lack for subject matter. I’ve written about — and write about — lots of things, not just science, but even that generalism is a sort of scientific philosophy. The natural philosophers of the 17th and 18th century were in many ways the first true scientists, but they didn’t think of themselves as such — they thought of themselves as people who wanted to know the whys and hows of their world, and they didn’t limit themselves to certain processes or issues. In my work, and my life, I aspire to be like them.

Tell us a little more about your career trajectory so far: interesting projects past and present?

I’ve always wanted to write, so out of college I’ve just sort of made my way towards writing work of one sort or another. That’s let to electronic media as well, doing radio work for NPR and its affiliates and video work on websites and other places. Since I’ve done every newsroom job from copy editor to managing editor and told stories in books, on the radio, and on video, I like to think I can let the story come to me and tell me how it wants to express itself: sound? images? words on paper? When you’re a hammer, everything is a nail. I like to try to be more like a tool belt.

I’ve been incredibly fortunate with projects. I’ll list a few projects during which for at least at one moment I thought, “If this is as good as it gets, if this is the best assignment I ever have, I cannot complain.”

– in 1995 as a member of the staff of the News & Observer in Raleigh I joined with staffers of four other papers up and down the East Coast and joined with them to complete a sort of relay through hike of the Appalachian Trail. The N&O was an early adopter of the web, so there was a lot of traffic on the website for that (examples: Going The Distance On A Smokies Trail and Our adventure ends)

– in 1997-98 I spent much of my free time hanging around the garage following a top-level NASCAR race team, trying to understand how the physics lesson of making a car go fast. That too led to a book, but here’s a cool story I did for the Times about what happens when it all goes wrong.

– in 2002-3 I finished two decades of the most desultory research by spending a year on a Knight-Wallace Fellowship at the University of Michigan getting to the bottom of the Beaufort Scale of wind force. No, I am not kidding, the Beaufort Scale of wind force. It’s a smashing, poetic, highly observational, descriptive scale of the wind. Long story, but it turned into a book, and the weeks I spent sketching the coast of Montevideo, Uruguay, from the bridge of a hydrofoil or hoisting sail on the barque “Europa” were lifetime reporting highlights.

– in 2004 I skipped out on much of the pregnancy of my first child to spend months tracing the journey of Odysseus from Troy, in Turkey, to Ithaca in Greece, decidedly by the scenic route. I hope the book was good, but I was just glad to be out there.

– in 2008-9 I spent most of my time going to water plants and sewage plants, scrabbling around in storm drains and substations, trying to make sense of all the infrastructure that serves my house and everybody’s house. It was like having my entire work life be the best sixth-grade field trip of your life, for two years. The book is just out.

What is taking up the most of your time and passion these days? What are your goals?

Amazingly, for the first time ever, I haven’t just walked away from the topic I’ve finished a book on. There seems to be so much more to talk about in the systems I’ve spent the last years learning about that I’m not quite ready to be done. To that end I’ve spent the last month doing a video project for the city of Raleigh about its brand-new water plant opening May 12 and hoping to do more of the same. That said, I am and will remain a generalist — you never know what the next project will be.

What aspect of science communication and/or particular use of the Web in science interests you the most?

I’m fascinated by the history of science in our daily lives, whether it’s finding out through the Beaufort Scale that the wind was oil back in the day, powering our entire commerce structure, or that Herodotus and Pliny pointed to aqueducts and sewers as the glory of Greece and Rome, not to the Parthenon Pantheon, the Agora or the Forum. Science is foundational, and I guess in days like these it’s almost thrilling to fight those who believe that when you turn a key and your car starts making noise 100 times out of a hundred or you punch in numbers and a bell rings in your friend’s house a continent away then science is good, but when the exact same process of thinking leads you to conclusions that challenge your beliefs science is bad. That in itself is fundamentally unscientific thinking, and it’s shocking to live in a time when it’s in its ascendance, but at least you don’t have to look hard to find the bad guys.

As a researcher and reporter I both love and hate the web. I love how easy it is to find people who know about something I’m trying to learn about, but I hate it too. Instead of a few local sources, or a few gatekeepers who can lead me where I need to go, I’m faced with a panoply of sources, each of whom has strategically keyworded his or her resume or home page to maximize contacts and so only might actually know about the topic I think he or she should. In some ways things like Google books can let me view, in my home, an amazing source like this one, which I ran across in my research on the Beaufort Scale, but in some ways I preferred it when getting off your butt and getting out in the world was job one of a reporter. Like all technology, you still have to manage it and master it, not the other way around.

But the scientific community makes such a great job of working to get information out by using the web that overall it’s just a treat to have that resource. Though hard to find time to do anything else once you click into it.

How does (if it does) blogging figure in your work? How about social networks, e.g., Twitter, FriendFeed and Facebook? Do you find all this online activity to be a net positive (or even a necessity) in what you do?

I think I’ve answered that above, in a way. I love the links I get from scientific friends on Twitter, but if I did nothing but check into and respond to those links that would be my entire day. And almost every link is worth following — that’s the problem. And I do need to do more responding — I need to be a more active part of that community. But then who does my work? As an independent writer I used to tell people I spent 40 percent of my time as a salesperson, 30 percent as a dunning agent, 20 percent in office management, and 10 percent in information technology — and in my spare time I did writing work. And that was before the Internet, much less social media. So it’s murderously difficult to both work and blog and Tweet and so forth. But what are the options?

When and how did you first discover science blogs? What are some of your favourites? Have you discovered any cool science blogs by the participants at the Conference?

I really discovered science blogs through Anton Zuiker’s mistersugar.com. I’m in a science writers’ book club with him, and he’s opened my eyes to the nature of blogging and of scientific blogging especially. Science bloggers are such a specific case of people with the right reasons for blogging and such trustworthy sources that they really are an amazing community as well as a resource. I have loved being even such a sort of Kuiper Belt participant. I turn to them for information all the time now. I LOVE deepseanews.com and a blog around the clock, but honestly I find almost anywhere I turn in the world of science blogging I’m lost for hours finding out about stuff I had never even thought to wonder about.

What was the best aspect of ScienceOnline2010 for you? Any suggestions for next year? Is there anything that happened at this Conference – a session, something someone said or did or wrote – that will change the way you think about science communication, or something that you will take with you to your job, blog-reading and blog-writing?

I would call #scio10 the best conference I’ve ever attended. The session about the future of online communication wondered whether there was any hope for “plain old text blogging” — this at the exact moment that mainstream newspapers are still trying to work out a response to plain old blogging. That makes me feel both hopeless for newspapers and thrilled at the capacities for communication.

But above all #scio10 reminded me what wise people never lose sight of: that “meatspace” is not merely important but the point. With all the Tweeting and blogging and wireless this and Skype that, what brought all those people together was the appreciation of being together. Even with chips in our heads, we’ll remain mammals and real space, real time creatures. I love that #scio never loses track of that, and I think it’s what makes it unique.

It was so nice to see you again and thank you for the interview. Good luck with the new book and see you soon!

Scott Huler at ScienceOnline2010